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Alexandra Watkins

Eat My Words
Founder & Chief Innovation Officer

Author of Inc. Magazine Top 10 Marketing Book, Hello, My Name is Awesome… How to Create Brand Names That Stick, Alexandra Watkins is an outspoken authority on brand names. As the founder of San Francisco naming firm Eat My Words, she has dreamed up names for countless start-ups and established brands including Amazon, Google, Disney, Frito-Lay and MIT.
Alexandra is an engaging speaker who is not afraid to name names. In the last few months she has entertained and enlightened audiences at the Endeavor Entrepreneur Retreat, BrandStorm, and business schools at Stanford, Berkeley, USC, Dartmouth and Tropical MBA. She also recently presented at the Nasdaq Entrepreneurial Center where she was the August Author in Residence.
Her favorite Eat My Words’ names include Neato robotic vacuum, LiveHive, Smitten Ice Cream, Burger King’s Mac ‘n Cheetos and Dishcraft Robotics.