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avatar for David Oh

David Oh

Chief Product Officer

David is the SVP of Growth at FabFitFun. He is responsible for various strategies to grow revenue and customers, including paid acquisition, optimization, and product development. David was formerly Head of Acquisition at BeachMint, and was head of product for Jewelmint.com (owned by BeachMint). He was responsible for cost-effective acquisition of all new members by testing, scaling, and growing various advertising channels. He also is very impressed with colored sole shoes, bright ties, and bespoke clothing. He loves running, basketball, and hiking, mostly as an antidote to his even greater love of fine food.
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship service, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond – each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service that offers on-demand workouts; daily lifestyle content; the FabFitFun online Community; members-only shopping experiences like add-ons, warehouse sales, capsule collections and a perks dashboard, and the FabFitFun mobile app.